Xero In

Ep: 18 - How brand is key to retail success


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It’s gone from scones and doilies to crazy and creative, but giving tea a retail makeover hasn’t all been smooth sailing. So how do you go from surviving to thriving in retail?

Maryanne Shearer, founder of T2, has been answering this questions with increasing confidence for two decades. With T2 stores surviving the global financial crisis, and now going global, Maryanne shares her insights into creating a retail experience, inspiring brand love, and keeping your course during tough times.

Maryanne chats with Xero In hosts RS and JV Douglas about her journey from failed homewares business to international buyout, and the value of a good cup of tea.

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Xero InBy Xero Australia and New Zealand