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Ep #18: How to Engage in a Mobile-First World w/ Tara Ryan
In a mobile-first world, how do we capture engagement?
Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out.
In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs:
What we talked about:
- Being demand-minded is even more important than being marketing-minded
- Consumer attention is all about value
- How small startups can show authenticity at every stage in the buyer’s journey
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
View all episodes
By UberflipIn a mobile-first world, how do we capture engagement?
Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out.
In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs:
What we talked about:
- Being demand-minded is even more important than being marketing-minded
- Consumer attention is all about value
- How small startups can show authenticity at every stage in the buyer’s journey
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.