Have you established a tried-and-true process for how you turn your sales opportunities into customers? In this episode, Frank and Joe talk through strategies you can implement within your organization to help turn the right sales opportunities into customers. How to identify common bottlenecks or issues that may be converting the wrong type of customer. And, ways you can make sure they are delivering a great handoff between your Sales and Customer Service departments. As a bonus, Frank and Joe also explore how to best utilize case studies: When are the best times to present a case study to a prospect and which formats work best at the different phases of the buyer's journey.

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