It has become a theme on “I Wanna Work There!”–higher education is a people business, especially when it comes to faculty and staff. So, what happens when faculty and staff are forced to conform to an institution’s processes and culture? While it seems normal, Erik Rueter sees this as forcing employees to “use a hammer to try to screw something into a wall.” That is why Erik champions human-centered design. Don’t be fooled by what may seem like feel-good language. Erik explains how human-centered design boosts institutional efficiencies, processes and profitability in addition to faculty and staff’s talent experience.

To help your institution with its talent experience efforts, here are this episode’s three takeaways:

• Understanding of what human-centered design is,
• How human-centered design can be applied to the complex campus environment, and
• Ways to implement human-centered design for a great faculty and staff experience.

Guest Name: Erik Rueter

Guest Social: https://www.linkedin.com/in/erikrueter/        

Guest Bio: Erik K. Rueter, PMP, PMI-ACP (he/him) has over 20 years of professional experience across diverse industries. He worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company, and healthcare organizations. Erik has been a public policy analyst, professional photographer, marketing and public relations director; and he is now a senior project manager at the American Marketing Association. He has co-authored two papers on health inequity in oncology nursing, lectured at Boston College and Emerson College, and been a guest speaker on diversity and inclusion at, among others, Medtronic, VSP, and the San Antonio Spurs. He recently founded Human-Centered Success LLC, a consulting organization focused on creating more inclusive spaces through servant leadership.

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