Josen Ruiseco almost walked out of a business class when the instructor asked the room to say their harshest inner-voice talk out loud, one person at a time. He stayed. He worked his way around the room. And the reactions he got back, people visibly shocked at how he spoke to himself, cracked something open. The conversation with Sam Sapp moves from that moment through Josen's road from Southern California to Kansas City, losing his mother at 19, building Shout Cloud Studios, and why relationships now sit at the center of everything he does.