Laura joins the podcast to discuss why the strategy behind your content matters. We discuss:

• Why do you even need strategic content
• What do we need to know about Google and original, strategic content.
• How should business leaders think about using their strategic content.
• How can a business maximize and get the most mileage out of its strategic content.
• How to address multiple audiences for strategic content.
• Lead generation 
• Ways to know if a business' strategic content is working.