BeReal is the latest social media app to take over the internet, igniting high praise from Gen Z. But what makes this app interesting, how does it work, and will it stick around for the long haul?

We discuss how BeReal is standing out among the competition by leaning into authentic connection, minimal design, and tight community. We also talk about the pros, cons, and market influences that will either make or break this platform. Hillary also shares her thoughts on how consumer behavior today may predict future evolution of the app to keep it interesting and relevant for modern users. Fun stuff, right?

To download the BeReal App, click here.

To connect with Hillary, click here. 

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Produced by You Lucky Dog Productions.