Pandemi bikin banyak banget brand jadi digitally native, full online activation tanpa offline site. Lalu, setelah pandemi selesai, perubahan apa aja sih yang harus brand owner antisipasi biar bisa thriving dan bersaing sama brands yang digitally native? Episode ini sekaligus jadi reminder dari Ryan Dwana, Business Director at Initiative, untuk back to basic when it comes to brand marketing.

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Timestamp:

03:33 - Brand health measurement

06:50 - Offline marketing coming back?

07:40 - Offline activation for small brands

09:35 - How to shift & compete with digitally native brands

13.25 - Product quality before branding

14:45 - How to objectively evaluate product quality?

16:35 - Brand funnel shifting after pandemic

19:50 - 3 keys to sustainable brand