If your last name is Jordan, and your parents name you Michael—you better be good at something! Michael E. Jordan is good at a lot of things: he’s an entrepreneur, designer, and the CEO of UNRL. As Nike is to Portland and Under Armour is to Baltimore—UNRL is about to be to the Twin Cities. Michael shares how he turned $300 and an idea into one of the fastest growing and most exciting clothing brands in the country.