In this episode, Kevin speaks with Lida Citroën, an Executive Brand Strategist, TEDx Speaker, Keynote & Trainer, Executive Coach, Author, LinkedIn Learning Instructor, and Military Transition Specialist. They discuss the intricacies of branding and reputation management.

 

Some topics they discuss are:

• What is personal branding?
• The value in branding.
• Branding as “Identity Direction.”
• Branding versus resumes.
• Brands and reputations.
• The Five elements of Personal Branding.
• Should your brand be adjusted for different groups?
• The role of “values” in your brand.

 

If you are interested in learning more about personal branding, and possibly developing your own, then contact Lida at her website, www.lida360.com. Make sure to check out her newest book, “Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation Paperback,” scheduled for release on May 25, 2021.