In this conversation, Lisa and Simon discuss the importance of customer feedback and research for small businesses. They explore various methods of gathering insights, including surveys, Google Trends, and competitor analysis. The conversation emphasizes the need for data-driven decisions and the value of understanding customer experiences. They also touch on the role of incentives in encouraging participation in research and the potential for third-party facilitators to assist in gathering insights. The discussion concludes with a call to action for businesses to utilize research effectively to enhance their offerings.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#customer feedback, #small business research, #surveys, #Google Trends, #market insights, #customer engagement, #data-driven decisions, #research methods, #user experience, #competitor analysis