In today’s polarized world, silence isn’t just golden—it might be dangerous. But should brands step into the fray, or is neutrality the smartest move? 

Some say taking a stand builds loyalty, while others argue it’s a fast track to alienating half your audience. 

From Nike’s bold moves to Disney’s missteps, we break down when taking a stand works, when it backfires, and why the biggest risk isn’t speaking out—it’s doing it poorly.