MERGER SHE WROTE

EP 18 | Smart Scaling Techniques for Growth and Exit Preparation


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Deals make headlines, but operations drive real results.

Olenka Cullinan, COO and operator, joins Paloma Goggins to show how founders move from constant firefighting to running a company that thrives without them. From reclaiming your calendar with “CEO time architecture” to building SOPs that anyone can use, Olenka shares practical strategies to scale efficiently, reduce burnout, and prepare for a high-value exit.

Learn how to delegate effectively, hire the right players, optimize client portfolios, and turn slow training into long-term speed. True freedom comes from systems, not hustle and Olenka proves it’s possible.

Press play for actionable insights that boost value, sanity, and your path to exit-ready operations.

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MERGER SHE WROTEBy Paloma Goggins