Wendy Martinez Farmer, LPC, MBA, is the Vice President of 988 Strategy, Grants and Clinical Standards. Wendy is a pioneering mental health advocate and has dedicated her career to breaking down barriers and fostering positive change in mental health care. 

Wendy has over 25 years of experience in the public and private sectors.

Wendy is is a Licensed Professional Counselor with a Master of Science in Clinical Psychology from Marquette University and an MBA from Georgia Southern University.

As a distinguished suicide prevention leader, Wendy has made significant contributions to the field. She sat on the Standards, Training, and Practices Committee for the National Suicide Prevention Lifeline from 2016 to 2019 and was a member of the Care Transitions Work Group with Georgia from 2020 to 2023. In January 2022, Wendy was elected to the Board of Directors for the International Council for Helplines, where she currently serves as treasurer.