Cindy Schonholtz is the General Manager of the largest 4th of July rodeo, the St. Paul Rodeo in the small town of St. Paul, Oregon. An amazing speaker, she has worked with a variety of groups such as 20 years with the Professional Rodeo Cowboys Association, Executive Director of the Justin Cowboy Crisis Fund, the Iditarod Dog Sledding Race, Ringling Bros. Circus, Sea World and MORE! We chat about what it's like as one of the pivotal pushes for the western way of life, her life as a general manager, how to involve youth, market your rodeo and more!