In this episode, Luka Hocevar and Andy McCloy discuss the critical importance of owner leadership, team development, and strategic investment in sales, marketing, and operations for gym success. They share practical insights on building systems, training, and leveraging outside help to create a sustainable, profitable gym business.

IN THIS EPISODE YOU'LL LEARN:

=> Everything begins and ends with owner leadership and accountability. Are you providing the team with what it needs to succeed?

Luka and Andy break down their model for when to strategically outsource the development of sales, training, and coaching, and when to handle it in-house.

=> Building effective systems and processes so your team knows how to execute tasks and understands standards of operation.

=> The importance of continuous staff development following quality onboarding of new coaches and team members (this is a missing piece for most gyms).

Align your marketing message with business goals and ensuring the entire team shares the same communication strategy.

 => Why we believe sales is more important initially, but marketing eventually helps make all sales easier.

LINKS AND RESOURCES:

Built To Last Gym Mentorship: https://builttolastgym.com/

Built To Last Gym Instagram: https://www.instagram.com/builttolastgym/

How To Hire, Develop, and Lead A Team To Build A Dream Gym Course: https://webinar.builttolastgym.com/