March 17, 2025

Ep. 183: In Conversation with Byron Sharp, Research Professor (Marketing Science), Director, Ehrenberg-Bass Institute, University of South Australia

49 minutes

How do businesses grow in an ever-changing market landscape? How can marketers apply evidence-based insights to drive success? We put world-leading marketing expert, Professor Byron Sharp, Director, Ehrenberg-Bass Institute, University of South Australia, in the hot seat.

Speaking to David Kelly, Executive Director of the British Chamber of Commerce Singapore, Byron shares his ground-breaking research on how brands grow, the power of evidence-based marketing, and why many traditional marketing beliefs are myths. He also discusses the upcoming How Brands Grow Live!, an executive development marketing program in Singapore, designed to help businesses translate marketing science into real-world growth strategies.

Professor Byron Sharp is the author of How Brands Grow and How Brands Grow 2, two of the most influential marketing books of our time. He leads the Ehrenberg-Bass institute, one of the world's top research centres in marketing science, which advises global corporations like Coca-Cola, Procter & Gamble, and General Motors.

Join other leading marketing and business professionals and learn directly from Professor Byron Sharp in a 4-day executive development marketing program, How Brands Grow Live! For Executives, happening in Singapore from April 7-10, register here: https://marketingscience.info/apply-for-how-brands-grow-for-executives/

...more