Becoming a better and effective sales leader is every entrepreneur’s dream. Charles Bernard gives us some of the best and free ways to effectively list build and structure converting emails. Charles has over 20 years of experience in direct sales, sales management, and recruiting and training. He’s a former sales executive for General Electric where he was the top revenue producer in his division. He founded and operates Criteria for Success (CFS), a sales improvement training and Sales Playbook development company based in Manhattan. In this episode, Charles describes how to build a prospects list on LinkedIn and to effectively structure sales emails. Listen in to learn how to build a free and converting sales prospects list on LinkedIn as a small business owner. You will also learn how to create a sales system that allows you to focus on your business productivity rather than the internal negative self-talk.

Key Takeaways:

• How to build a free sales prospects list on LinkedIn as a small business owner
• How to have a system of selling that you focus on and not get hypnotized by negative self-talk
• How to ask people for timely feedback upfront as a salesperson
• The importance of incorporating anecdotal storytelling in your business
• How to include an action in your follow-up email subject line to drive people into opening it