Justin Bolger is Lucasfilm's Star Wars Social Media Strategist whose primary role is to keep us informed and excited about Star Wars from Twitter to Tumblr.

We delve into Justin's path from co-hosting The Force Cast to traveling the world to ensure we've got fun @StarWars things to “like and share”. 

Plus Justin gives as a unique insight into what he feels drives Star Wars fans

All this plus a sweet Ricky Martin story.

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