In this episode of the Pro Series Podcast, Eric sits down with marketing mastermind John Dwyer—the creative force behind The Institute of Wow. Known for his out-of-the-box thinking and game-changing customer attraction strategies, JD has helped businesses skyrocket their success through Direct Response Marketing.

But that’s not all—John is also the genius who pulled off one of the biggest marketing coups ever: convincing Jerry Seinfeld to promote a bank in Australia! He shares the fascinating behind-the-scenes story of how he landed the deal, what it was like working with Seinfeld for three years, and the powerful marketing lessons that came from it.

If you want to transform your business with creative marketing strategies, this episode is a must-listen! Tune in now for expert insights, wild stories, and a masterclass in thinking WAY outside the box.

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