Send a text

Guest: David Gabriel, VP of Marketing at Rhumbix 

-- 

AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Expansion

In this episode of SaaS Backwards, Ken Lempit sits down with David Gabriel, VP of Marketing at Rhumbix, to explore what go-to-market looks like in the AI agent era.

David rebuilt his SaaS marketing function around AI agents — creating a system where product marketing, outbound sales development, content creation, and revenue operations are increasingly agent-led. The result? A small team producing the output of a much larger organization — without inflating costs.

David breaks down how to build sub-agent architectures, how to connect AI to your CRM and Gong transcripts using MCP integrations, and why most SaaS companies fail at AI because they lack repeatable process discipline.

This episode is a must-listen for B2B SaaS CROs, CMOs, and founders looking to increase operating leverage, expand margins, and future-proof their go-to-market strategy.

---

Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.