In this episode, Patti Brennan and Eric Fuhrman break down the Value Acceleration Methodology they recently learned through the CEPA program. They share why most businesses don't sell for what owners expect, the critical role of intangibles like culture and customer relationships, and how business owners can unlock massive value by de-risking their companies. Whether you're a business owner, employee, or stakeholder, this conversation offers powerful insights into building long-term enterprise value.