The Better Care Podcast

Ep 19 – Aligning Clinical Initiatives to Financial Outcomes – Melinda Hancock (Sentara Health)


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EvidenceCare’s Co-Founder & CMO, Dr. Brian Fengler, interviews Melinda Hancock, EVP & Chief Transformation Officer for Sentara Health.

Melinda shares how health systems can use transformation processes to align and balance clinical practices, patient outcomes, and financial sustainability.

Key Takeaways:

  • Healthcare Transformation: How to approach integrating clinical and financial goals, while still focusing on optimizing care delivery and ensuring patient safety and quality.
  • Ideation and Innovation: Unique ways to encourage innovation that allows all employees to submit ideas with a robust vetting and prioritization process to ensure impactful projects are implemented.
  • Technology and Analytics: Investments in ambient documentation and advanced analytics are crucial in reducing clinician burnout and improving operational efficiency.
  • Integrated Delivery Network: The synergy between Sentara’s health plan and care delivery systems allows for a unique, pilot-based approach to enhancing patient care and health outcomes

Melinda Hancock Bio:

Melinda S. Hancock, CPA, FHFMA is Executive Vice President and Chief Transformation Officer for Sentara Health. She oversees several Sentara teams, including Strategy, Growth, Transformation, Integration and Project Management.

Hancock joined Sentara in August 2021 as Senior Vice President and Chief Administrative Officer. Before joining Sentara, Hancock was the Chief Administrative Officer and Chief Financial Officer at VCU Health System, where she made significant contributions to advance the infrastructure of the health system that includes programs and models that improve the patient experience and the health of vulnerable populations. Prior to her time at VCU Health, Hancock was a partner with Dixon Hughes Goodman, LLP (DHG) where she helped lead the payment model team to develop products related to the transformation of volume-based reimbursement to value-based reimbursement. Before joining DHG, Hancock was the Senior Vice President and Chief Financial Officer for the Virginia market of Bon Secours Health System. Hancock's career prior to Bon Secours included eight years at Culpeper Regional Hospital and experience as a healthcare consultant and auditor with Ernst & Young and Deloitte.

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The Better Care Podcast is produced by EvidenceCare.

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