Jose encourages you to replace cost with value. Cost is the marketplace tag on any item, whether in terms of money or time. Value is the actual benefit that that item provides for you. He goes over his preferred categories of expenditure (food and film equipment) and his least favorite (phones, clothes and cars), and how you, too, are able to take control of your space.

Spend in the things you love. Cut on the things you don't. Only then will you be able to free up space for the things that matter to you.