What happens when a 41-year-old luxury accessories brand shoots a real campaign in Miami — and an AI-generated one featuring the south of Italy — at the same time? Dario Markovic, CEO of Eric Javits, joins Andi to break down exactly that. He shares how his team built an AI creative workflow from scratch (mood boards, storyboards, Figma, and all), the surprisingly hard part about getting AI to render a high-quality product accurately, and what Meta's hook rate data is telling them so far.

For more information on Eric Javits, visit https://ericjavits.com/.

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