Because We've Been In Your Shoes

Ep. 19 Brand Strategy for Impact Part 2


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In part two of our discussion with Shilpa Gadhok, we touched on the fundamentals that she starts with to see where an organization is on branding for impact.

  • Brand purpose
  • Brand vision
  • Brand mission
  • Brand belief
  • POD - point of difference
  • Know your audience
  • Personalized messaging
  • Barrier you solve
  • Benefits you offer

In this captivating two episodes, we dive deep into the world of brand building for nonprofit organizations and explore the remarkable ways strong brands can drive positive social impact. Discover how strong nonprofit brands create a ripple effect that extends beyond their immediate goals. Our conversation unfolds into a fascinating exploration of how effective branding can generate awareness and empathy among the general public, inspiring them to join the movement and contribute to the cause. 

We discuss with Shilpa the best practices behind building a philanthropic brand that resonates with supporters and she shares practical insights on leveraging storytelling, authenticity, and transparency to engage with audiences on an emotional level. Moreover, we discuss the role of digital media and social platforms in amplifying a nonprofit's message, igniting enthusiasm, and fostering a sense of belonging among supporters.

Tune in to this thought-provoking episodes, and embark on a journey of discovery as we uncover the true significance of brand building for nonprofits and its profound impact on society. 

Subscribe to our podcast and stay up to date on Spotify and wherever you listen to podcasts. Follow us on Because We've Been In Your Shoes on Instagram for new episodes. 

Want to be a guest on our show? Have an exciting topic impacting the nonprofit space that you want to talk about? Or nominate a nonprofit leader for our podcast. Send us a note via our Instagram or LinkedIn and we’d love to hear from you!

Connect with Shilpa Gadhok: SeeGoodStrategyGroup.com

Connect with Deniz Tasdemiroglu Conger on LinkedIn 

Connect with Tom Bull on LinkedIn 

Visit the podcast online at Gomavi.com and at GoMavi on Instagram and on GoMavi on LinkedIn

You can also find the podcast on IllumeWorks on LinkedInInstagramFacebook, and YouTube

Subscribe to our podcast and stay up to date on Spotify and wherever you listen to podcasts. Follow us on Because We've Been In Your Shoes on Instagram for new episodes. 

Want to be a guest on our show? Have an exciting topic impacting the nonprofit space that you want to talk about? Or nominate a nonprofit leader for our podcast. Send us a note via our Instagram or LinkedIn and we’d love to hear from you!

Connect with Shilpa Gadhok: SeeGoodStrategyGroup.com

Connect with Deniz Tasdemiroglu Conger on LinkedIn 

Connect with Tom Bull on LinkedIn 

Visit the podcast online at Gomavi.com and at GoMavi on Instagram and on GoMavi on LinkedIn

You can also find the podcast on IllumeWorks on LinkedInInstagramFacebook, and YouTube

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Because We've Been In Your ShoesBy Deniz Tasdemiroglu Conger