In this episode of The Bunker Talk, Ciara interviews Brand Director Michelle Balaun to go over how businesses can create an authentic brand. One thing Michelle has learned from working with luxury fashion brands... Finding the right "fit" is important. This is how she feels about branding for business. Michelle believes in a couture-style approach rather than a cookie-cutter formula. Everyone’s business is unique and she loves drawing out that particular quirkiness and developing that in their brand. You and your brand are constantly evolving so it's always a good time to audit and edit your brand!

Support the show