Atlassian is a growth machine, valued at over $10 billion with near 132k customers; their path is one all software companies would like to follow.

Like any high growth company, Atlassian has leaned into Google generating over 2 million organic visits each month (source: Ahrefs).

In this episode, we talk to Kevin Indig, head of technical SEO for Atlassian on what they've done to make Google a principal source of growth.