with Alec Pearson, Tiffany David and Graham Da Costa

Change is no longer a one-off event, it's the constant backdrop of working life. New technology, shifting client expectations, the rise of AI. And yet most change programmes still fail. Not because the strategy was wrong, but because of something far more human.

What if the real problem is that your people don't think there's a problem at all? You can't sell a solution to someone who doesn't believe anything is broken, and that one insight, borrowed from the world of addiction psychology, might explain more failed change programmes than any strategy document ever will.

We explore:

• Why do so many change programmes fail before they've even started?
• What's the one question Graham put to leaders that stopped most of them in their tracks?
• When your team asks "what's in it for me?" - do you actually have an answer?
• Could your people already be ready for more change than you think?

If you lead a team through change, and every leader does, this one is worth your time.

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