Daniel Peach is the Retail Digitisation Lead for Google’s Go-to-Market Strategy team in London, developing customer programmes, products, and tools to empower retailers in Europe, the Middle East and Africa. 

He has worked for IBM as a Managing Consultant in the Cognitive Process Transformation department and a Senior Consultant working in their Business Strategy and Analytics department.

In this podcast, Daniel shares how eCommerce retailers can optimise their Display and YouTube Ads with a ROAS driven approach. The shift in the way shoppers interacts with YouTube and which Non-Re-marketing audience to use with the objective of increasing ROAS. 

He discusses the biggest opportunity with YouTube Ads and how to stand out with your creatives. He shares the biggest mistake that eCommerce retailers make with Display Advertising and the trends that will stay long term. Finally, we finish with a book recommendation.