Barb Davis is an SEO consultant and owner of Compass Digital Strategies. In the episode, she has spoken about how effective reporting works with clients. 

Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. As lockdown began and clients lost budget, she continued working on some pro bono for a couple of months and offered free help to select industries.

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