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Today's digital marketplace is all about succeeding with simplicity. But how do you create conversions without burning through thousands of dollars? Skypoynt Director, Tom Pritchard, returns to the studio to talk about your spend, structure and customer experience.

Timestamps:

9:16 Working with Keywords and Google Ads

13:44 Getting More Clicks on your Website (ft. Butter Chicken)

19:11 How To Get a Good Return

23:11 Best Tools to Use for Your Website

 

Recommended Digital Tools

Google Analytics - https://analytics.google.com/analytics/web/

Hot Jar - https://www.hotjar.com/

 

Top Tips for User Experience & Conversion

1. Simple is Key - Keep your website's experience free from clutter and distractions.
2. Don't Be Close-Minded - Different people respond to different interactions. Don't offer one answer to what you think is right, provide your market with different ways to reach out to you.
3. Keep Testing - Conversion rates depend on how you interact with your market, no one technique will remain the same. Stay up to date and stabilise your conversations by continually testing your approach.

 

Sponsors & Offers

ENKE CO - If you are looking for business advisory, accounting and taxation packages, head to www.enkeco.com.au 

SkyPoynt - Visit skypoynt.com/analytics for a list of 10 Free Tools to measure website analytics and marketing analytics. Mention 'The Starter Pod' to receive a free installation of Google Analytics!

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