Today, we’re talking with Grant Gooding, founder and CEO of Proof Positioning, a market research company specializing in emotional data. 

 

Read more and get additional resources here: https://www.kcbusinesshuddle.com/data/ep-19-how-emotional-data-helps-companies-solve-problems/257/ 

 

About our guest: https://proofpositioning.com/ 

 

What we discuss on this episode: 

0:50 – Meet Grant Gooding

6:15 – Using data to solve problems

10:35 – How he got interested in data

14:40 – Emotional resonance and metadata

21:41 – His business history

23:56 – Business process

28:36 – The future

31:29 – What keeps his drive alive

34:19 – Anything else