Kendra Cole is the CEO and co-founder of Crypto Mom, a Black-owned and female-run app focused on helping diverse, millennial women and mothers to enter the crypto space and take financial charge. Kendra shares her journey to becoming a confident Bad Bitch, including how she pivoted in the economic downturn to switch careers and used the pandemic as an opportunity to dig deeper into crypto. In that learning process, she shares the realized gaps for women in the financial services space and how that led to creating an app to better serve women’s needs and financial plans. She even shares insights on how Crypto Mom development caters specifically to women, from taking into account women’s investment strategies to ‘thumb reach’.