Chris & Mark welcome Mark Kennedy from Kantar Consulting to the podcast. We discuss what current global research is saying in relation to how businesses can respond in a crisis and how to truly connect to your customer base with a human touch. We cover 'management vs leadership', why cynical opportunism wasn't a good look for McDonald's, how most owner-operated businesses want to come across as a corporate and vice versa, and the challenge that most SME leaders have in finding the time to implement anything new or innovative. Plus more!