This week we are joined by Jeanine Jerkovic, Economic Development Director at the City of Surprise in Phoenix, Arizona. We delve into Jeanine's early career in politics that saw her work for the late Senator John McCain and as a Trade Commissioner for the Canadian Consulate in Phoenix. Jeanine also discusses how she has utilized creative marketing tactics, such as the #SnacksWithSurprise  campaign to raise the City of Surprise's brand and online presence.