Sales Organizations rarely look the same during start-up as they do when the business is mature. 

Chris Forman (CEO, Appcast) knows how to structure a Sales Organization for the stage the business is at. 

In this episode, Kyle and Chris discuss Go-to-Market Strategies, Content Marketing and Being Honest to your team members.

Major Topics:

- Honesty from the top : Telling a new team member "I can only pay you for three months"

- What makes you successful at one stage, will kill you at the next

- Too much money at the start makes you dumb : Financial Constraint drives innovation

- CAC:LTV Ratio to understand health of Sales Organization : Be honest an include the correct costs

- Churn is a major indicator of a Healthy Sales Organization : Team Members stay if they are happy and winning.

And much more.

We hope you enjoy this episode as much as we di making it! 

 ---  Thank you !