As one of the leading and most experienced communicators in Australia, Adrian Cropley shares with us the growing functionality of combining communication and business and the role that plays in successful leadership.

With over 20 years’ experience, Adrian has worked with a number of Fortune 500 companies in areas such as change management, crisis management and strategic communication. From this, he has perfected the skills required to be a professional communicator and build strong teams.

Described as the “friendliest man in the [comms] game”, this a great listen to better your leadership skills, working towards creating a healthy, functioning and strong comms team!

Discussed in this episode:

• The functionality of strategic communication in the late 2010s
• Turning everyone in your organisation into a pro communicator
• The evolution of communication and leadership
• When two worlds collide - business and communication
• Building the ‘comms team of tomorrow’
• The damage of the 24/7 news cycle on comms in government
• Building authenticity, stability and trust into your comms strategy