Hey, everybody, today I am going to dove into this really amazing but just unbelievably simple business model. But more specifically, I want to start with just this idea of simplification, because when things are simplified, it just creates more action. It creates better results. It allows for scalability. There's so many benefits to simplification. And when it comes to business, I think as entrepreneurs, we have this tendency to just overcomplicate things. And I've had conversations about, you know, this whole thing with entrepreneurs wanting to overcomplicate stuff and make it harder than what it really needs to be. Tune in to hear about my juicy discovery.