This week Ryan Ketchum, Executive Director of Fitness Revolution, Business Coach, and Peanut butter enthusiast, joins us to discuss how fitness professionals can grow their business, develop a digital business strategy, where fitness pros go wrong, why you should create free content, and much more…. [8:18] how Ryan transitioned from athlete to being an expert in the weight loss and fitness industry, [11:32] how to “hustle and grow” to get to your first $10,000 a month mark in your business, [15:19] why copying another business doesn’t set you up to win business and how selling your services cheap and undervaluing yourself will hurt your business in the long run, [17:22] how the “express lane” sales technique can help you sell more of your services by asking your clients questions and creating an increase to the value of your transactions, [19:29] exactly where fitness pros go wrong in their business due to insecurities, [21:10] the exact steps to present yourself as a thought leader in the fitness space by focusing on your community, [24:03] how to use “so that” to figure out what is meaningful to your client and how to attract the right kinds of people, [33:10] what the roll of free content is in a fitness business and why you should put it out, Learn more about our guest, Ryan Ketchum and Fitness Revolution... http://frnation.com http://frnation.com/product-type/coaching-programs

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