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Ep. 19: Why Champion Networks Are a Key Unlock in Driving Internal Adoption
Check out iorad's interactive tutorial builder: https://www.iorad.comWhy Champion Networks Are a Key Unlock in Driving Internal AdoptionHow HubSpot Scaled AI Adoption with Early Adopters, Managers, and Measurable OutcomesJoin Ryan Orner, Senior Manager of Customer Success at HubSpot, as he breaks down why champion networks are a critical unlock for driving internal adoption—and how to build one that actually scales.In this episode of The Adoption Curve, we explore how HubSpot successfully rolled out an AI-powered Customer Success Assistant by combining early adopters, manager enablement, and a bottom-up change management strategy. Ryan shares practical lessons from the field on turning skeptics into promoters and building trust through real employee feedback.Ryan reveals why adoption fails when tools are “launched” instead of enabled, explains how to identify the right champions (not just top performers), and walks through the Champion Network framework that helped his team exceed 70% weekly active usage. We also dive into how peer-led storytelling and real use cases drive lasting user adoption.If you’re a learning and development leader, enablement manager, or operations leader looking to improve software adoption, employee enablement, and training effectiveness, this conversation gives you a proven playbook you can apply immediately.💡 FREE RESOURCE: Champion Network Adoption Worksheet👉 Build, launch, and scale your own internal champions program: https://book.iorad.com/adoption-curve/SOCIALS:
👨💻 Connect with Sean – https://www.linkedin.com/in/sean-adams-sales/
👨💻 Connect with Ryan – https://www.linkedin.com/in/ryanorner/
🌍 IORAD website – https://www.iorad.com
⏰ TIMESTAMPS00:00 – Ryan’s unconventional path into tech and enablement04:32 – Why most internal adoption efforts fail09:38 – Designing tools around real employee workflows14:30 – How to identify and select effective champions18:22 – Positioning new technology without adding friction25:29 – Turning early adopters into a global champion network37:08 – Measuring adoption success beyond vanity metrics44:10 – Why empathy is the foundation of change management#LearningAndDevelopment #EmployeeEnablement #UserAdoption #ChangeManagement #TechAdoption #SoftwareImplementation
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By ioradCheck out iorad's interactive tutorial builder: https://www.iorad.comWhy Champion Networks Are a Key Unlock in Driving Internal AdoptionHow HubSpot Scaled AI Adoption with Early Adopters, Managers, and Measurable OutcomesJoin Ryan Orner, Senior Manager of Customer Success at HubSpot, as he breaks down why champion networks are a critical unlock for driving internal adoption—and how to build one that actually scales.In this episode of The Adoption Curve, we explore how HubSpot successfully rolled out an AI-powered Customer Success Assistant by combining early adopters, manager enablement, and a bottom-up change management strategy. Ryan shares practical lessons from the field on turning skeptics into promoters and building trust through real employee feedback.Ryan reveals why adoption fails when tools are “launched” instead of enabled, explains how to identify the right champions (not just top performers), and walks through the Champion Network framework that helped his team exceed 70% weekly active usage. We also dive into how peer-led storytelling and real use cases drive lasting user adoption.If you’re a learning and development leader, enablement manager, or operations leader looking to improve software adoption, employee enablement, and training effectiveness, this conversation gives you a proven playbook you can apply immediately.💡 FREE RESOURCE: Champion Network Adoption Worksheet👉 Build, launch, and scale your own internal champions program: https://book.iorad.com/adoption-curve/SOCIALS:
👨💻 Connect with Sean – https://www.linkedin.com/in/sean-adams-sales/
👨💻 Connect with Ryan – https://www.linkedin.com/in/ryanorner/
🌍 IORAD website – https://www.iorad.com
⏰ TIMESTAMPS00:00 – Ryan’s unconventional path into tech and enablement04:32 – Why most internal adoption efforts fail09:38 – Designing tools around real employee workflows14:30 – How to identify and select effective champions18:22 – Positioning new technology without adding friction25:29 – Turning early adopters into a global champion network37:08 – Measuring adoption success beyond vanity metrics44:10 – Why empathy is the foundation of change management#LearningAndDevelopment #EmployeeEnablement #UserAdoption #ChangeManagement #TechAdoption #SoftwareImplementation