As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No easy task. (No wonder copywriters get paid so well.)…
<a href="https://copychief.com/ep-193-the-art-of-the-one-sided-conversation/" rel="nofollow">Source</a>

As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No easy task. (No wonder copywriters get paid so well.)… Source

As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No easy task. (No wonder copywriters get paid so well.)…
<a href="https://copychief.com/ep-193-the-art-of-the-one-sided-conversation/" rel="noopener noreferrer">Source</a>

Share Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

Sign up to save your podcasts

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)