Calls to action (CTAs) are critical to guiding people where to go for the next step with your organization. Are you utilizing them to the best of your ability? Here are seven ways to encourage your visitors to take the right action at the right time on your website.

What you'll learn:

→ CTAs and your blog → being more intentional with growing your email list → maximizing your donate CTAs. → making it easy for people to share on social media. → utilizing contact forms. → making it easy for people to sign up for events. → increasing conversions from visitor to completing a donation

Want to skip ahead? Here are key takeaways:

[3:15] Your blog! Are you linking to other pages on your website related to the content? If relevant, are you including a button or link to your donation page. Do you have a freebie that would make sense to include? Make sure you think through who would benefit from the blog post and where they might need and want to go next.   [7:41] Email Optins. Building an email list is critical for any organization or business. Creating an enticing way for people to want to join your email list, and then sharing it on the important pages on your website is important. [11:13] Donate buttons. Making donating easy is critical for more conversions. Create a list of where all the donate buttons are so you can easily update as needed. Make sure you have them placed everywhere it makes sense. Keep your donate pages separate so they are simple and easy for people to complete. [14:20] Social Shares. Don't make people work too hard! If they enjoy the content and want to share it make it easy! This is great for blogs but can also be helpful on event pages or donate pages. [16:22] Contact forms for easy access to you. These are so easy to create no matter your platform. They are a great way for people to easily access your team to get questions answered and start a 1:1 conversation. It can also be a great way to gather information from those that require your services or potential sponsors/donors. [18:46] Allow people to easily sign up for your events. Create a spreadsheet that allows you to easily see where you have event information to update it. Then make sure you have options for people to see your upcoming event everywhere from headers to blogs to dedicated pages. [20:15] Make your donation page easy to find and easy to complete. Keep your donation page on your website, above the fold and with as few fields to fill out as possible. 

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