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Ep 195 | Copy and Your Website with Kara Duncan
The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions.
Kara Duncan is sharing some of her best tips when it comes to copy and your website!
What you'll learn:→ how to get started with reviewing your language. → common mistakes people make. → feeling a bit of writers block? Kara has a tip for you! → starting with the most visited pages first. → becoming the copywriter – even if we don't feel like one.
Want to skip ahead? Here are key takeaways:[7:07] Start with data. How are people using your website currently? Use data and heat mapping to see where pepole are engaging most and where you're losing them. Have someone review your website and ask the questions, “what do you offer?”, “how will it make your life better?” and “how do I get it?” [9:12] Common mistakes people make. Not making impact with their headlines and taking people too quickly to the end action instead of warming them up. [12:48] Organize your information before you write. Copy is assembled not written. Go through old contact forms. Make a list of the comments and questions people are always saying. Take a look at the reviews your organization has. This will help you with the right language to use. [15:07] You don't have to do it all at once. It can be overwhelming to do it all at once. Instead start with the most visited pages on your website. If you're doing it all at once save the homepage for last. You'll pull nuggets from the other pages to feature on your homepage. [18:26] Channel your inner copywriter with AI tools. They can help you generate ideas and remove the writers block. They won't write your entire page for you, but can help you with an outline for you to expand upon.
ResourcesHotjar Google Analytics Donald Miller | Storybrand Mike Michalowicz | Get Different: Marketing That Can't be Ignored Kara Duncan | Fast & Slow Marketing Guide
Connect with us:
The First Click LinkedIn
Watch on YouTube: https://youtube.com/
Download our guide - 9 Ways for Non-Profits to Raise More Money Online
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By Sami Bedell-Mulhern
5
1414 ratings
The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions.
Kara Duncan is sharing some of her best tips when it comes to copy and your website!
What you'll learn:→ how to get started with reviewing your language. → common mistakes people make. → feeling a bit of writers block? Kara has a tip for you! → starting with the most visited pages first. → becoming the copywriter – even if we don't feel like one.
Want to skip ahead? Here are key takeaways:[7:07] Start with data. How are people using your website currently? Use data and heat mapping to see where pepole are engaging most and where you're losing them. Have someone review your website and ask the questions, “what do you offer?”, “how will it make your life better?” and “how do I get it?” [9:12] Common mistakes people make. Not making impact with their headlines and taking people too quickly to the end action instead of warming them up. [12:48] Organize your information before you write. Copy is assembled not written. Go through old contact forms. Make a list of the comments and questions people are always saying. Take a look at the reviews your organization has. This will help you with the right language to use. [15:07] You don't have to do it all at once. It can be overwhelming to do it all at once. Instead start with the most visited pages on your website. If you're doing it all at once save the homepage for last. You'll pull nuggets from the other pages to feature on your homepage. [18:26] Channel your inner copywriter with AI tools. They can help you generate ideas and remove the writers block. They won't write your entire page for you, but can help you with an outline for you to expand upon.
ResourcesHotjar Google Analytics Donald Miller | Storybrand Mike Michalowicz | Get Different: Marketing That Can't be Ignored Kara Duncan | Fast & Slow Marketing Guide
Connect with us:
The First Click LinkedIn
Watch on YouTube: https://youtube.com/
Download our guide - 9 Ways for Non-Profits to Raise More Money Online