Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.

Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc

5 Different Smart Bidding Strategies

• Maximise Conversion
• Target ROAS
• Target CPA
• Target Impression Share
• Enhanced PPC

Connect with me !

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaaugustine
                                                                        @SavaDigital on Facebook

Rate, Review & Subscribe to support the Podcast.

Thank you for tuning in !

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.