CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)


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You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running pattern of “dire warning” themed ad campaigns.

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