Yes you can put your sponsors logo on your website, that's easy. However, there are so many other fun and unique ways you can feature your sponsors on your website. What makes it even better is that these ideas also allow you to gain more visibility for your upcoming event and/or program these sponsors participate in. 

Take it to the next level by building in tracking metrics so you can validate the traffic and exposure they get from your website and the event itself.

What you'll learn:

→ fun ways to highlight your sponsors. → ways your sponsors can help you create content. → new sponsorship opportunities you can create. → critial online data to track. → paying attention on event day feedback.

Want to skip ahead? Here are key takeaways:

[4:57] Updating your header image. This is the most visible part of your website. You can create scarcity here by only having 1-2 sponsors featured and also get great visibility for your event. [6:08] Have your sponsors write a blog post or create a video. Not only will you have content you can use the feature them but you'll also be able to share on emails and social media leading up to the event. Again giving you another way to talk about it from a different perspective. [8:14] Put your sponsor logos in the footer. This is a great way to combine event sponsorships with an annual option to be in the footer for more eyeballs. [8:57] Create a pop up or slide in. This can lead directly to an event registration page and allow you to create a new sponsorship opportunity. Again another way to encourage people to participate. [10:12] Create an announcement bar. This is above your menu navigation so has great visibility! Again, with limited real estate can be a great option for an added sponsorship opportunity. [11:32] Build a dedicated sponsor page. This can be a page that lists all your sponsors regardless of the events they participate in. It can allow for more information about the sponsor and their personal connection to your organization. [14:15] Track your offline conversations – they are data! Write down things that are happening at the event and feedback you receive so you can use it in your follow-up afterwards to renew sponsors. [16:04] Ensure you have analytics running on your website. Google Analytics and Microsoft Clarity will help you pull data, and pull it year over year so you can show growth. You can also show how people engage with your website.

Resources

Hotjar Google Analytics Microsoft Clarity

Connect with us:

The First Click LinkedIn

Watch on YouTube: https://youtube.com/

Download our guide - 9 Ways for Non-Profits to Raise More Money Online