Monthly giving programs are a great way to support your fundraising efforts and manage cashflow. Plus, your monthly donors are your biggest fans, often giving extra gifts on top of their monthly contributions.

There are so many different ways you can craft your monthly giving campaign – some that are right under your nose. This episode shares some ways you can think about subscription models and your donor program in a new way.

What you'll learn:

→ rethinking season tickets to increase income. → adding on donations to monthly fees. → make the impact clear and easy. → create a premium newsletter

Want to skip ahead? Here are key takeaways:

[5:02] Re-thinking your season tickets. Could you offer bundles instead of 1-2 tickets per show? Maybe you want people to be able to prepay throughout the year instead of a one-time payment for a program or service.  [7:52] Ask people to give a little extra on their currently monthly payment. If you charge monthly for your service, like music lessons or tuition, make it an option for them to give a little extra on top of it. Be sure to communicate clearly that their tuition covers 75%  of the cost, for example, and that their additional contribution will help fill the gap. [14:39] Create a premium newsletter. You can generate income from monthly newsletter as well as sell sponsorship by matching up businesses with your list of targeted people. This is a great way to get more visibility all around while making income.

Resources

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