No matter how small or large your business is, understanding the factors that influence lifetime value is essential to making sound marketing decisions. In part 2 of LTV to CAC, Nick and Ricky will explore three primary factors: frequency, average order value, and contribution margin. We'll also take a look at some real-world examples to help illustrate these concepts. By understanding how each of these factors impacts lifetime value, you can develop strategies to increase profits and grow your business.

Hosted on Acast. See acast.com/privacy for more information.