Your brand is your message to the world.  It should clearly illustrate whom you serve, what you do for them, and why you are uniquely suited to help them.  A great brand should be memorable and mobile among all your clients and centers of influence.  Yet even some of the most successful financial advisors struggle with this most critical of business elements.  So in this episode, your host will describe the step by step process for building your brand.  There are eight connected building blocks - all of which can help you create and deliver a message that will resonate with your target audience.